Are your customers fully aware of your brand’s message? Do your clients know why and how your products/services are better than your competitors’? Do your clients find your products/services relevant and useful? If the answer to these questions is a big “NO” or a “MAYBE”, then your business plan lacks what is known as Marketing. Marketing is an umbrella term which includes advertising, market research, product designing, social media handling, promotions etc. This is an effective tool that leads to audience engagement, staying significant, building long lasting relationships and eventually boosting sales. For an entrepreneur, a marketing team is essential to build a bright and beautiful future for his/her startup.

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