Are you a part of that half of the population who believes that email marketing is a thing of the past that holds no relevance in today’s world? Then you might need to rethink! Email marketing is still highly regarded as one of the best tools to reach the minds of the audience and positively influence them to think and remember your business and your services/products. This form of marketing is the best way to make announcements, share new product info, educate and inform the already existing clients, conduct surveys and take feedback. This is especially important for a startup, which can gain multiple benefits from one single channel. The personalisation of the content and its originality helps build trust and credibility.